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About Magnus Unemyr

Author, speaker and consultant in the aras of marketing automation, artificial intelligence, and the Internet-Of-Things. Contact me if you need help!

Retail Marketing With Artificial Intelligence

The retail industry is under pressure, and AI-based marketing solutions can come to help. New tools offering personalization and a 360-degree view across all channels and touchpoints can make marketing outreach much more relevant for retailers. Ometria is a company offering this type of solution. I discussed their solution with Ivan Mazour, the CEO and [...]

2018-10-18T12:37:34+00:00 By |Uncategorized|0 Comments

Use AI-Powered Behavioral Psychology in E-commerce

In a data-driven world, companies already have demographic, behavioral, and transactional data at their disposal, but they are often missing information regarding the motivation and personality of their shoppers. By analyzing shoppers’ behavior (e.g., click-through, add-to-cart, and check out data) in response to specific persuasive messaging, it is possible to collect psychographic data that explains [...]

Social Analytics with Artificial Intelligence

Do you want to conduct large-scale research and analysis of social media, online news sites, blogs and forums? Modern AI tools can analyze social data across a wide variety of categories including social engagement level, sentiment, demographics, location, and more. With this type of machine-learning tools, companies can get the information they need to protect [...]

Optimize Marketing Campaigns with AI

AI can profoundly transform how marketing campaigns are executed. With new machine-learning tools, you can create marketing campaigns that listens and adapts automatically to audiences to improve performance. Tools can hyper-personalize the messaging using dynamic content, adapt email send times, and more. Motiva.ai is a company offering solutions with these capabilities. I discussed their solution with David [...]

Use AI for Better Attribution Modeling

In digital marketing, it is sometimes difficult to understand what touch-points and marketing investments contributed to a conversion. This is where attribution modeling comes into the picture, and there are now tools that use artificial intelligence and machine learning to improve the attribution modeling. CUBED is one such attribution platform, and they work with enterprise [...]

Determine Purchase Intent with Predictive Lead Scoring

Would you like to know who is most likely going to purchase your product or service, thus making your marketing and sales efforts more efficient? With predictive lead scoring, AI technologies can be used to predict purchase intent automatically. Infer from Ignite Technologies is a predictive lead scoring solution that does this, and I was fortunate [...]

Improve Your Content Marketing With AI

There is an overabundance of information but a shortage of attention; your content might thus be drowning in noise. Why not use artificial intelligence in your content marketing efforts to understand exactly how to write to cover a topic comprehensively, for improved reader engagement and SEO results? With new AI tools, marketers can create better content and [...]

Make Your Content Marketing Strategy Data-Driven Using Artificial Intelligence

Do you want to remove the guess-work in content marketing and get data-driven insights that helps define content strategy, create better content, identify influencers to work with and measure content performance against competitors? If so, you may want to use AI and natural language processing (NLP) to harvest content insights from the vast oceans of [...]

2018-10-18T12:45:36+00:00 By |Uncategorized|0 Comments