magnus

About Magnus Unemyr

Author, speaker and consultant in the aras of marketing automation, artificial intelligence, and the Internet-Of-Things. Contact me if you need help!

Marketing Automation Trends 2019

Most companies that are good at internet marketing today use marketing automation; i.e. software robots that measure how leads and customers behave online and customize the marketing activities against each person individually. The right person should get the right message, at the right time, depending on what is likely to interest this person right now. [...]

Unemyr.TV #1: The Digital Maturity Model for Sales and Marketing

In episode #1 of Unemyr.TV - a video channel on marketing automation and marketing with AI - I discuss a maturity model for marketing and sales teams. Watch the video and learn more on how companies can automate their sales and marketing processes, by moving from just using a traditional CRM system, to using marketing [...]

Use AI to Improve Media Monitoring and Intelligence

In the digital world of today, it is impossible to manually monitor all online conversations that is relevant to your business. But with AI-based media monitoring tools, it becomes possible to monitor the world around you. One of the companies active in the media monitoring and intelligence space is Meltwater with multiple products for PR-professionals, marketers [...]

Autonomous Marketing [AI in Business]

Marketing is becoming increasingly autonomous, meaning more and more of the touchpoints with consumers are created or managed by an automated system without direct human intervention. On its own, this isn’t new. We’ve had it for a while with marketing automation systems like HubSpot or Pardot that could nurture leads automatically and personalize content at [...]

Marketing goals and KPIs

In the age of advanced marketing technology, like marketing automation systems and AI-powered predictive marketing, it is easy to forget the basics. Before spending time and money on advanced Internet marketing strategies, you should be entirely clear on what your objectives are. This may be obvious, but how to set this up may not be. [...]

How do you Deploy your AI Solution?

With custom AI solutions becoming increasingly common in many companies, one might ask: "How do I deploy my machine learning models in production use?". There are many solutions to this problem, including hosting the machine learning solution using a company called Seldon. In this blog post, I interview Andrew Turner, Business Development Manager at Seldon. [...]