Marketing automation

Marketing Automation Trends 2019

Most companies that are good at internet marketing today use marketing automation; i.e. software robots that measure how leads and customers behave online and customize the marketing activities against each person individually. The right person should get the right message, at the right time, depending on what is likely to interest this person right now. [...]

Unemyr.TV #1: The Digital Maturity Model for Sales and Marketing

In episode #1 of Unemyr.TV - a video channel on marketing automation and marketing with AI - I discuss a maturity model for marketing and sales teams. Watch the video and learn more on how companies can automate their sales and marketing processes, by moving from just using a traditional CRM system, to using marketing [...]

Marketing goals and KPIs

In the age of advanced marketing technology, like marketing automation systems and AI-powered predictive marketing, it is easy to forget the basics. Before spending time and money on advanced Internet marketing strategies, you should be entirely clear on what your objectives are. This may be obvious, but how to set this up may not be. [...]