With custom AI solutions becoming increasingly common in many companies, one might ask: "How do I deploy my machine learning models in production use?". There are many solutions to this [...]
Artificial intelligence enters every part of business and marketing, including fundraising for nonprofit organizations. One company active in this space is Arjuna Solutions, focusing on revenue optimization. I had a [...]
Behavior Tracking Marketing automation system can "spy" on what visitors do on the webpage, whether they open or click on emails, how they watch movies, etc., down to the individual [...]
Many personalization tools are designed to work in one channel only. This restricts the creativity of marketers and, most importantly, can cause an inconsistent customer experience across email, SMS, mobile, web, [...]
The retail industry is under pressure, and AI-based marketing solutions can come to help. New tools offering personalization and a 360-degree view across all channels and touchpoints can make marketing [...]
In a data-driven world, companies already have demographic, behavioral, and transactional data at their disposal, but they are often missing information regarding the motivation and personality of their shoppers. By [...]
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