The retail industry is under pressure, and AI-based marketing solutions can come to help. New tools offering personalization and a 360-degree view across all channels and touchpoints can make marketing [...]
In a data-driven world, companies already have demographic, behavioral, and transactional data at their disposal, but they are often missing information regarding the motivation and personality of their shoppers. By [...]
Do you want to conduct large-scale research and analysis of social media, online news sites, blogs and forums? Modern AI tools can analyze social data across a wide variety of [...]
AI can profoundly transform how marketing campaigns are executed. With new machine-learning tools, you can create marketing campaigns that listens and adapts automatically to audiences to improve performance. Tools can [...]
In digital marketing, it is sometimes difficult to understand what touch-points and marketing investments contributed to a conversion. This is where attribution modeling comes into the picture, and there are [...]
Text- and sentiment analysis is an increasingly important task in marketing, as it can provide insights around a company’s text data. Lexalytics is one of the companies offering AI-based solutions [...]
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