Adaptive customer journeys that optimize themselves to personalize the outreach for each individual lead or customer, will likely become a very big thing in the near future. One of the [...]
In the age of advanced marketing technology, like marketing automation systems and AI-powered predictive marketing, it is easy to forget the basics. Before spending time and money on advanced Internet [...]
With custom AI solutions becoming increasingly common in many companies, one might ask: "How do I deploy my machine learning models in production use?". There are many solutions to this [...]
Artificial intelligence enters every part of business and marketing, including fundraising for nonprofit organizations. One company active in this space is Arjuna Solutions, focusing on revenue optimization. I had a [...]
Behavior Tracking Marketing automation system can "spy" on what visitors do on the webpage, whether they open or click on emails, how they watch movies, etc., down to the individual [...]
Many personalization tools are designed to work in one channel only. This restricts the creativity of marketers and, most importantly, can cause an inconsistent customer experience across email, SMS, mobile, web, [...]
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