Everyone is talking about artificial intelligence these days. But what is it and why does it matter to marketing and marketers? With AI and related technologies, we can predict the [...]
Adaptive customer journeys that optimize themselves to personalize the outreach for each individual lead or customer, will likely become a very big thing in the near future. One of the [...]
In the age of advanced marketing technology, like marketing automation systems and AI-powered predictive marketing, it is easy to forget the basics. Before spending time and money on advanced Internet [...]
With custom AI solutions becoming increasingly common in many companies, one might ask: "How do I deploy my machine learning models in production use?". There are many solutions to this [...]
Artificial intelligence enters every part of business and marketing, including fundraising for nonprofit organizations. One company active in this space is Arjuna Solutions, focusing on revenue optimization. I had a [...]
Behavior Tracking Marketing automation system can "spy" on what visitors do on the webpage, whether they open or click on emails, how they watch movies, etc., down to the individual [...]
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